Tour de France Femmes

Tour de France Femmes

In 2022, I had the honor of supporting the revival of the Tour de France Femmes by creating the visual identity for this significant sporting event. In collaboration with the race’s main partner, Škoda Auto, a special edition of eight posters and NFT badges was created, each representing one stage of the race.

The illustrations captured key moments of the competition – from the ceremonial start in Paris, through the challenging mountain climbs, the long and endless flat sections, to the picturesque stretches running through sunflower fields. The series concluded with the „last kiss“ motif, symbolizing the final moments before the race’s finish.

These illustrations not only celebrated the return of the women’s Tour de France but also highlighted the strength, endurance, and significance of women’s cycling

Award: ADC Czech Creative Awards, VISUAL CRAFT: ILLUSTRATION, Gold

Year:
2022
Agency:
Optimist Czech s.r.o.
Client:
Škoda Auto a.s
Brand:
We Love Cycling
Art Director:
M. Frederiko
Category:
Date:
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